Tide laundry detergent has dominated the time-honored American tradition of Super Bowl ads this year with a tour-de-force of comedy writing and brand-bending parody. Presented by David Harbour (Hopper on Stranger Things and the titular role in Hellboy), the series of spots were made to look like other familiar brands, with one catch: The ads were not about…
Late in January 2018, a judge in New York’s Southern District denied summary judgment in a case involving trade secrets. The parties in Elsevier Inc. v. Doctor Evidence LLC are scientific publishing giant Elsevier and a medical analytics company called Doctor Evidence (DRE). When Elsevier sued DRE for breach of a professional services agreement, DRE asserted counterclaims…
with filing a trademark?” And, your next thought: “Even if I need to file, why use a lawyer?” And then: “Who needs a trademark lawyer? The website makes it look easy!” Let me tell you why. Trademark owners do not have to file for registration in order to have the right to sue for the…